Ikea’s Strand East village submitted for planning...
Strand East, set to be built south of the Olympic Park in Stratford, will feature 1,200 homes, 480,000 square feet of commercial office space, a "hub area" with shared space for the community, a creative zone intended for creative-minded businesses to take root, a restaurant, a hotel, pedestrian walkways, cycle routes, and a new bus route.
Strand East will also be free of vehicle traffic--upon entering the development, drivers will head straight to an underground garage. Vehicles will be allowed inside, of course (especially buses, delivery vans, and emergency vehicles), but their presence will be minimized.
LandProp (the development arm of the Inter Ikea Group, which owns Ikea’s intellectual property) expects to start construction in 2013.